We live in a world that is becoming increasingly digital every day. Running a business without specialised tools is almost impossible today. Newsletter mailing systems, online shop management platforms, invoicing software – the choice is vast, and the benefits seem obvious. You set up an account, pay a small monthly subscription fee, and in no time at all you have a powerful tool that automates your work.
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Buy or build it yourself? Every online creator, entrepreneur and virtual assistant faces this question. It's a huge dilemma on the e-commerce market: buy an online shop as SaaS or build it yourself. Or maybe commission an external company? Let's look at the pros and cons of each solution and what to watch out for.
"Not today, I'm swamped" or "sorry it's only now, I've really got my hands full today" - I often hear this from friends running their own companies. I used to be like that too, but actually a few things let me change it and break out of this vicious circle. Easy to write, harder to carry out. It took me about 7 years.
Technology is developing at a crazy pace. Once, to create a radio broadcast or a video stream, you needed a recording studio. Today one person, with the help of a smartphone, is able to work wonders. What one company used to do, today one person can do. How do I cope with this and what tools do I use? That's exactly what this post is about.
Do you know what server resources are? It's the place thanks to which your site, shop or video on YouTube works at a given moment. Imagine that suddenly everything stops functioning. Your site shows an unavailability message, so in a hurry you write an email to your service provider. In the same second, you receive a message about no connection to the server.
Marketing and technology have more in common than it might seem! Even before the pandemic, advertising agencies eagerly used tools that streamline work – e.g. Hootsuite, which automatically publishes posts on social media.
Setting up a website is incredibly easy these days. You choose a domain, pay for hosting, install WordPress, Drupal, or PrestaShop, click on the right template, and you’re done. But creating a website is just the beginning. The real challenge begins when you have to maintain the site so that it runs without interruptions, is efficient, and—most importantly—secure.
Why didn't your email reach the client? - it must be the hosting's fault! Why don't the emails with invoices reach me? Why did the offer you sent fall into SPAM? Questions of this kind come up every day. How is it that we can fly a drone on Mars, yet we can't deliver an electronic letter?
Procedures, checklists and writing down tasks accompany me at every step: from work and hobbies to various duties. These three amazing tools make the day have more hours, mean that boring, repetitive things started being done by automated processes, and made delegating tasks simpler.
The massive fire in the OVH server room caused enormous confusion not only in the IT world, but also in a large part of the Polish internet. Even greater panic struck all the OVH clients who run their business online and had only heard about backups on the morning radio show or had their grandma tell them about it as a bedtime story.
For the past few hours the internet messenger Slack has been down. A few weeks ago you couldn't use Google's services, and even earlier a large part of the Internet wasn't working because of an outage of Cloudflare's services. Is it possible that cloud services are unavailable?
Go on a break, or maybe reply to that email, or pick up the phone from your boss? In what order should you tackle these tasks so as not to lose control and fall into helplessness? The solution to these problems may be the Eisenhower Matrix (also called the Eisenhower Box or Eisenhower Square).
There's probably nothing worse than a successful marketing campaign that ended in fiasco because of a non-working website. Unfortunately, it's a very common scenario, which can be observed during Black Friday or at moments of a sudden surge in our blog's popularity (e.g. it landed on a service like wykop.pl, reddit.com). A surge in a given service's popularity requires upgrading the server or optimising the site itself. It's like when a hypermarket has to open more checkouts because of the holiday sales.